New SAP Online Resource Helps Companies Deliver 360-Degree Customer Experience

Dubai, United Arab Emirates: SAP AG (NYSE: SAP) has announced the launch of its "360-Degree Customer View" microsite at www.360customerview.com. Serving as a one-stop information source, the microsite offers cutting-edge material to help companies deliver an outstanding customer experience that goes beyond traditional customer relationship management (CRM)-focused sales, service and marketing.

The new microsite centers on how companies can maximize the effectiveness of every customer interaction and drive efficiency across sales, marketing, service, finance, supply chain, logistics, manufacturing and human resources, equipping employees with the insight needed to provide a true 360-degree customer experience.

Featuring whitepapers, industry analyst reports, customer testimonials and success stories, as well as social media interfaces such as blogs, Twitter and Facebook, the microsite details how the SAP CRM application provides a differentiated offering. By supporting customer-facing business processes across multiple interaction channels, SAP CRM enables organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience.

For more information, visit the Industries and Solutions newsroom.

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Press release posted on: Sep 11 2011

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Software Industry

http://www.sap.com
Country: Germany

SAP -- More than 30 Years in the Business of E-Business. SAP (www.sap.com)

10 Million Users. 36,000 Installations. 1,000 Partners. 21 Industry Solutions.

Founded in 1972, SAP is the recognized leader in providing collaborative e-business solutions for all types of industries and for every major market.

Headquartered in Walldorf, Germany, SAP is the worlds largest inter-enterprise software company, and the worlds third-largest independent software supplier overall. SAP employs over 27,800 people in more than 50 countries. Our professionals are dedicated to providing high-level customer support and services.

Experience, Knowledge and Technology to Maximize Your E-Business
SAP has leveraged its extensive experience to deliver a SAP e-business platform for todays economy. The SAP collaborative e-business platform allows employees, customers, and business partners to work together successfully -- anywhere, anytime.

SAP solutions are open and flexible, supporting databases, applications, operating systems, and hardware from almost every major vendor.

By deploying the best technology, services and development resources, SAP has delivered an e-business platform that unlocks valuable information resources, improves supply chain efficiencies, and builds strong customer relationships.

Today and in the future, SAP solutions control value processes across companies and sector boundaries to support the work of evermore users in evermore organizations.

*Middle East Offices:
K.S.A
SAP Arabia Jeddah (Main office)
Al Malek Rd.
P.O. Box 13395
Jeddah 21493
K.S.A.
TEL: (966) (2) 606 2217
FAX: (966) (2) 606 1466

Riyadh Office
P.O. Box 5865
Riyadh 11432, KSA
Tel: (966) (1) 478 8960
Fax: (966) (1) 472 9808

U.A.E
Dubai Office:
SAP Arabia Dubai
12th Floor,
Emirates Towers
Dubai , UAE
TEL: (971) (4) 330 1777
FAX: (971) (4) 330 1410

For more information, please contact:
Claire McPeak, SAP
+971 (0)50 554 1302
c.mcpeak@sap.com

Caroline Holmberg
Wallis Marketing Consultants
+971 (0) 4390 1950
sap@wallis-mc.com

Media contacts
Marianne Jumean,
+971 4 330 1777,
marianne.jumean@sap.com